Marketing Specialist

American International University

Kuwait
Permanent
Full-time

2 months ago

Marketing SpecialistAmerican International UniversityWe are seeking a highly motivated individual who has experience in the local marketing industry. This person should have knowledge in advertising, both physical and digital, as well as the ability to be involved in multiple projects simultaneously. The person will work with other team members, social media officers and other specialists, to plan, capture, curate and publish content relating to the activities of the university as well as outreach beyond on campus events.The individual must be bilingual with a keen eye for design, with a willingness to be trained for further assignments. The individual must have strong written English skills to allow them to write articles for online blogs and newspapers. The ability to translate is highly valued.Job Descriptions: * Evaluate target demographics, appropriate distribution channels, and marketing channels

Analyze marketing metrics to gauge and identify cause and effect relationships
Collaborate with the marketing department to develop appropriate strategies
Use information from statistics, marketing experts, and other industry professionals to conduct secondary research
Become familiar with research methodologies, including standard computer programs, and increase understanding of advanced statistical analysis
Meet with clients regularly to determine marketing and promotional goals

Social Media Skills: * Develop, implement and manage our social media strategy

Define social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Work with copywriters and designers to ensure content is informative and appealing

Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network

Requirement: * 3 – 5 years of experience in local marketing industry.

Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Good understanding of social media KPIs
Familiarity with web design
Excellent multitasking skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Excellent interpersonal and communication skills

Educational Qualification: * Bachelor’s degree required; higher education field preferred

Two to three year’s experience in the same field
Proficiency in working with personal computers, related hardware/software, webpage maintenance, and development
Experience with database development and management.
Experience designing and presenting career resources, workshops, and other career-related services

American International University

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