Brand Manager

• Oversee all aspects of the Mohamed Naser Al – Hajery & Sons Food Brand Management. Develop strategies and execute plans that position Mohamed Naser Al – Hajery & Sons with the Hypermarket and COOP Customers as a trusted and leading brand delivering exceptional value, great quality and convenience every day.
• Conduct long term business planning utilizing performance review, data analysis, customer and industry insights and market trends in partnership with Vendors/Regional partners.
• Assist in the development of the FMCG Food Division’s budget and maintain approved budget to ensure all FMCG activities are within the assigned budget by setting the required targets and responsibilities.
• Assist in the development and ensure the implementation of the FMCG Department’s established policies and procedures and comply with Mohamed Naser Al – Hajery & Sons other policies.
• Administer prompt, fair and consistent corrective action for all violations of company policies, rules and procedures.
• Work with purchasing teams to coordinate Mohamed Naser Al – Hajery & Sons Food Brands pricing in shared markets to ensure competitive retail pricing in all Trade Channels.
• Develop and execute Mohamed Naser Al – Hajery & Sons promotional strategies while working with the Hypermarkets, COOPs and respective Food Brands to negotiate promotional allowances, schedule events, and evaluate promotion performance.
• Minimize Mohamed Naser Al – Hajery & Sons Food Brands sales return and short expiry goods by working with the Food Sales Team and planning Promotions for overstocked and near expiry items and avoiding overstocking the points of sales.
• Identify, evaluate and bring to market new products under the respective Food Brands that meet the needs of the Sales Channels standards and Mohamed Naser Al – Hajery & Sons business objectives.
• Ensure achievement of going in gross (GIG) margin rate targets by Food Brands as per Mohamed Naser Al – Hajery & Sons budget requirements.
• Collaborate with operations to interpret financial and operational performance to identify business risks and opportunities and ensure margin targets by Food Brand are achieved.
• Maintain comprehensive knowledge of and ensure compliance with relevant regulatory rules and standards.
• Integrate processes and systems to optimize accuracy, efficiency, inventory productivity, space utilization, and profitability for the Mohamed Naser Al-Hajery & Sons Food Brands.
• Ensure all necessary tasks are conducted on a monthly basis to ensure Gross Profit Margins are met for each period and alignment of the same with Mohamed Naser Al – Hajery & Sons business requirements.
• Develop and implement strategic marketing plans including advertising, in-store specials, promotional, and special buys.
• Perform Brand assessments on the respective Food Brands and implement necessary changes as outlined in the plan and use analysis to ensure bad performing SKUs are replaced.
• Ensure Brand plans are created once a year with the chosen Brand Partners, outlining strategies, and goals that meet the overall strategy of Mohamed Naser Al-Hajery & Sons and include the major financial performance goals including profitable sales, costing, pricing, and assortment.
• Set the initial sales, gross margin, and inventory forecasts used in developing the final operating budget for the respective Food Brand.
• Ensure plans in place to meet monthly budgets as outlined through retail management, Brand rebates, and markdown management, ensuring alignment of the same with Mohamed Naser Al – Hajery & Sons business requirements.
• Ensure development of merchandise plan and all business metrics within the Stores.
• Collaborate with Sales Channel partners to build and execute an effective Brand Strategy, review schedules; analyse SKU rationalization data to identify Brand needs, and work with the Brands and to maintain an optimum product mix.
• Collaborate with both Hypermarket and COOP Space Planners to incorporate centrally planned product mix into planograms and merchandising planners.
• Develop weekly and/or bi-weekly department merchandising plans.

• Promote cooperative and mutually beneficial relationships with all stakeholders. Manage and execute the Mohamed Naser Al – Hajery & Sons ideal in a positive, constructive manner to ensure rapid acceptance of new ways of doing business.
• Provide quick response to feedback and adjustment to programs, as needed, to best serve customers and store operators.
• Perform ad-hoc and other duties related to the job as assigned by the Direct Manager.
• Investigate, manage inputs and recommend action to be taken when there are weaknesses in internal controls or compliance issue with set policies and procedures.
• Work closely with the Division/ Department Heads to plan and advance the people agenda, analyses manpower plans, implications of decisions, and address issues to direct the priorities accordingly.
• Conduct annual employee performance appraisal of employees ensuring employee career development and motivation.
• Recommend salary adjustments, rewards and promotions based on employee performance.
• Carry out disciplinary meetings whenever deemed necessary.
• Ensure training needs of employees are identified and recommend relevant training initiatives that will assist in building a highly professional and knowledgeable workforce.
• Generate regular and special reports for the FMCG Director that summarize and forecast regulatory activities and financial position of divisional activities and escalate critical issues to provide effective recommendations in meeting the key challenges.

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