Sr. Associate - Customer Value Management
- Kuwait City
- Permanent
- Full-time
- Engage with stakeholders in BUs to prioritize their business objectives; translate business objectives into mono and cross BU CVM Use Cases
- Development and manage programs for mono and cross BU’s that address the prioritized Use Cases. Define customer segments; analyze customer behavior to identify opportunities for improved personalization
- Support development of CVM action ideas & concept, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention
- Assist in product/customer proposition development and enhancement to meet customer needs and grow quality revenue based on customer and business unit strategies
- Engage with data analytics department to incorporate data analysis findings and insights to CVM action development process
- Build strong working relationships with multiple business users and vendors
- Own the end-to-end development and execution of CVM initiatives based on prioritized Use Cases
- Execute experimental design; drive insights from previous actions and improve CVM performance
- Support execution of CVM actions across the channels, in coordination with the Campaign Management team
- Enable key stakeholders to accurately monitor and track key success indicators
Bayt