Sr. Online Merchandiser
- Kuwait
- Permanent
- Full-time
- Define and execute online merchandising strategies in alignment with trading goals, marketing campaigns, and seasonal plans.
- Lead homepage, category, and collection merchandising across website and app to maximize conversion and improve navigation.
- Own and manage the digital merchandising calendar including product drops, campaign launches, promotional changes, and feature refreshes.
- Analyze online performance of key categories and SKUs (Click through rate , Conversion rate , Average order value , stock turns, returns) to make informed decisions on assortment, positioning, pricing, and replenishment.
- Oversee the execution of product setup, including enriched descriptions, accurate specs, SEO-friendly titles, and high-quality imagery.
- Monitor inventory health and work with planning/buying teams to ensure availability of fast-moving and high-margin products online.
- Partner with marketing, content, and creative teams to plan and execute sales campaigns, product launches, and promotional moments.
- Ensure all promotional activities are accurately tagged, time-bound, and tested across both platforms before go-live.
- Evaluate campaign success through KPIs and post-campaign analysis to optimize future activities.
- Collaborate with UX and product teams to continuously improve the online journey - from product discovery to checkout.
- Leverage insights from internal search analytics to recommend enhancements to navigation, product filtering, and category structures.
- Oversee A/B testing of merchandising elements to improve conversion and engagement.
- Supervise and mentor assistant/junior merchandisers, ensuring execution excellence and growth in merchandising capability.
- Act as a key liaison between merchandising, digital marketing, buying/planning, content, tech, and customer service.
- Ensure alignment between online and offline product strategies.
- Bachelor's degree in E-commerce, Business, Merchandising, Marketing, or a related field.
- 5+ years of experience in E-commerce merchandising, with proven exposure to both website and app environments.
- Strong understanding of digital KPIs, merchandising tools, user behavior, and online buying journeys.
- Proficiency in Excel and analytics tools (i.e Google Analytics)
- Hands-on experience with major eCommerce platforms (Magento, Commerce Cloud Tools)
- Knowledge of SEO, UX, and digital asset standards.
- Excellent planning, decision-making, and project management skills.
- Strong commercial acumen and attention to detail.
- Experience in a high-SKU volume category (e.g., fashion, home, electronics, lifestyle).
- Exposure to app-specific merchandising tools and app performance tracking.
- Familiarity with personalization engines, on-site search tuning, and merchandising automation.