The Juice & Beverages Sales Manager will lead and execute sales strategies to drivevolume, visibility, and profitability across Kuwait’s retail, HORECA, and wholesalechannels. This role demands a strong understanding of the Kuwaiti market, keyaccounts, and consumer preferences in fresh and packaged beverage categories.Key ResponsibilitiesSales Strategy & Execution Develop and implement sales plans for juice products to meet monthly, quarterly,and annual revenue targets. Analyze market trends and customers' needs to identify new opportunities andniche channelsAccount Management Manage relationships with key accounts: Co-ops, supermarkets, schools, (e.g.,Lulu, Carrefour), cafés, restaurants, and hotels. Negotiate pricing, listing fees, and promotional budgets with clients anddistributors.Distribution Oversight Work closely with logistics and distribution teams to ensure product availabilityand freshness across outlets. Optimize van sales and direct store delivery (DSD) models.Team Leadership Lead and motivate a sales team, including sales reps, merchandisers, andpromoters. Set KPIs and monitor performance metrics to ensure sales targets are achieved.Market Intelligence & Reporting Monitor competitor activities, pricing strategies, and consumer preferences. Provide regular reports and forecasts to management with actionable insights.